Growth Marketing Strategist
About Technaureus
Technaureus is a leading digital transformation company specializing in ERP consulting, AI solutions, custom software development, enterprise mobility, cloud solutions, and business automation. We help organizations across industries improve operational efficiency through innovative technology solutions.
As we continue to expand globally, we are looking for a Growth Marketing Strategist who can build and scale our marketing engine while driving measurable business growth.
About the Role
This is not a traditional marketing role.
We are looking for a strategic thinker who can take ownership of Technaureus' complete growth marketing initiatives and build predictable systems for generating qualified B2B leads.
You will work closely with leadership, sales, business development, and delivery teams to develop data-driven marketing strategies that contribute directly to business growth.
Key Responsibilities
Growth Strategy
- Develop and execute the company's growth marketing strategy
- Build quarterly and annual marketing roadmaps
- Create scalable customer acquisition systems
- Define KPIs and optimize marketing performance
- Own the complete customer acquisition funnel
Lead Generation
Generate qualified B2B leads through:
- Google Ads
- LinkedIn Advertising
- Meta Ads
- SEO
- Content Marketing
- Email Marketing
- YouTube Marketing
- Affiliate Marketing
- Referral Marketing
- WhatsApp Marketing
- Influencer Marketing
- Organic Social Media
- Events & Webinars
- Partnerships
- Community Marketing
Target both domestic and international markets.
Performance Marketing
- Manage paid campaigns across multiple platforms
- Improve conversion rates
- Reduce Cost per Lead (CPL)
- Improve Return on Ad Spend (ROAS)
- Optimize landing pages
- Conduct A/B testing
- Monitor campaign performance and analytics
Marketing Analytics
Track and optimize:
- Marketing Qualified Leads (MQLs)
- Sales Qualified Leads (SQLs)
- Customer Acquisition Cost (CAC)
- Cost per Lead (CPL)
- Conversion Rates
- Marketing ROI
- Revenue Attribution
- Organic Traffic
- Website Performance
Required Skills
- Growth Marketing
- B2B Marketing
- Performance Marketing
- Digital Marketing
- Google Ads
- LinkedIn Ads
- Meta Ads
- SEO & SEM
- Content Marketing
- Email Marketing
- Marketing Automation
- CRM
- Conversion Rate Optimization (CRO)
- Google Analytics
- A/B Testing
- Lead Generation
- AI Marketing Tools
Preferred Experience
- 4+ years of marketing experience
- Proven experience generating qualified B2B leads
- Experience marketing SaaS, ERP, software, technology, IT services, or consulting businesses
- Experience targeting business owners, CXOs, and enterprise customers
- Experience managing both domestic and international campaigns
Why Join Technaureus?
At Technaureus, you'll have the opportunity to shape the future of marketing within a fast-growing digital transformation company.
You'll work on global campaigns, collaborate with experienced technology professionals, experiment with modern AI tools, and build marketing strategies that directly influence business growth.
If you're passionate about solving growth challenges and delivering measurable results, we'd love to hear from you.
Location: Govt. Cyberpark, Kozhikode, Kerala (On-site)
