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Video Marketing

Video Marketing

Varsha SureshMarch 1, 2020

What Is Video Marketing

Video marketing is the most widely and commonly used form of digital marketing strategy in present days, especially in India. It is a digital marketing strategy which is found to produce high reach. It is a forward facing marketing strategy which integrates videos into marketing. Most of the marketing campaigns have videos incorporated within it. A single photo is worth thousands of word, so what will be the impact of video?

Nowadays, Video marketing is used for every thing including promoting brands, services, products etc. While creating videos for marketing they must be able to promote company and its brand, drive sales, create awareness about the products and services, must be able to engage more clients etc.

Video marketing which is a form of digital marketing have the storytelling power of television, the ease and authenticity of social media and the analytics of traditional digital media. Video marketing in India is a highly evolved form of storytelling and it is having a profound effect on the way we do business. And more broadly on how information is shared and how global culture is evolving. Since video has the potential to transmit large amount of information, they stand out on social media giving customers a quick overview of products. Simply, video marketing means to include videos into one's marketing efforts to promote an offer. It helps the business leaders and marketers to promote their service and there by gain them high level of profit and customer reach.

Benefits of Video Marketing

Video promotes sales

Videos can directly lead to sales. If a single picture can cover many people, then what about using a video. The videos shown can easily get into the mind of people with full explanations within them. So, instead of any further clarification the customers can get a picture perfect idea from the video you show them. There by which the customers get attracted at a single sight.

Video marketing boost conversion rates

Videos in present days are a mode of making profit. Studies show that incorporating videos in marketing will increase the tendency of customers to buy the products, which ultimately results in increased conversion rate.

Videos are very effective

Combining visual and audio is powerful. It can get attract more users and which in turn can reach more people. Videos are always attractive, and what the the business people wants is to be more attractive and catch as many clients as possible.

Video engages even the laziest buyer

Video is a great tool for learning, but it is also super easy to consume. Today’s life is too busy to have time to read long product descriptions or dig deep into services. The modern customer wants to see the product in action. Video preference is one of the most important driving forces of using video in your content marketing.

Video marketing explains everything

Most people now a days say that videos are best that contents, because they can easily convey the topic to people. And they can also easily stay in ones mind if it is that much attractive. Using animation can easily take people into our hands since animation is a perfect combination of entertainment, nostalgia and simplicity.

Video increases social sharing

Social networks encourages video content with their new features. Try to create fun entertaining videos to encourage social shares. Social shares can increase traffic to your site and you can take it from there. Marketers should not forget to place emotions in videos, because most of us share emotions, not facts.


Video Trends

  • Videos may become shoppable.
  • Videos will be easily searchable.
  • Educational and training videos will expand.
  • More showing and less explaining
  • More Video Ad options for marketers.
  • social media bonding with video.
  • Video is turning 360.

Video marketing is becoming more and more affordable and widespread. Adoption of video grows partly because it advances in technology. In a place like India, it is very easy to spread it across the globe as Indians are more addicted to technologies now a days. Making marketing videos for your business requires creativity and knowledge. They helps to make it possible to create real miracles of advertising at minimal cost.


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