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Anisha M JosephJan. 1, 2019

CHANGES CAN CHANGE YOU & YOUR BUSINESS                                      

Now, it’s all in your hands that you can change the world from your fingertip. Everything become digitalized. Online mode of marketing changed the face of traditional marketing. The year 2019, will be a great time period in the history of digital marketing because such an enhancement is expecting to come. By the end of this year, the entire world can use the maximum benefits of it. Everybody love reviewing innovation in marketing. It’s interesting to see ‘what’s highlighting’ and ‘what’s trending, but to keep it practical and actionable as we like, we’re equally interested in which communications and transformation techniques will make the biggest commercial improvement for businesses. Thus, digital marketing trends are updating day by day. How ever the most probable trends are explained here in my blog.

Voice Search Is Becoming the major Search-Marketing Tool:

Search marketing tool

ComScore estimates that, by coming years, half of the searches will be voice-based. A prediction that’s causing shrewd brand marketers to sit up and take notice. Voice recognition technology is highly expecting to grow bigger and better, and consumers are welcoming the convenience of intelligent voice search with full of joy. Although the transition from typing keywords into search engines to talking to digital devices is not going to happen overnight, the process has already started and it will soon have a major impact on digital marketing and SEO practices, as speaking and typing are completely different ways of searching for information.


Video Views Lead Internet Traffic:

Increased traffic


Now, most people would rather watch a video than read a blog post. Online video will reach the majority of all consumer online traffic. As a result, the popularity of online videos is growing and so it places an important role in search engine optimization techniques. The rules here are simple. The more engaging video is, the longer users stay at your site, which helps you to increase your ranking on Google and make you more successful. In short, always prepare mind capturing videos for your audience.


AI Offers Chatbots:

AI ChatBots

The most popular form of AI is Chatbots. Which help brands to improve customer service while keeping a lid on budgets. It handles a nice relationship with the customers. Chatbots are faster than humans in giving any data-related answers and taking requests. They can respond according to your emotions and mindset thus, offer personalized service to any customer in need, any time. Chatbots integrate with a site, an application, and even with an online media platform. They additionally accumulate client data that is possible to use later for better tailor marketing techniques.. Although it is an already implemented technology, Chatbots trend is not going to leave the digital marketing industry without making its mark in the coming years as AI research improves.


Quality writing:

Quality Content

Of late, now it is possible for anybody to refer google trends and write about a trending topic by adding plenty of corresponding keywords, attractive for search engines. However when people see that, a brand is not taking them seriously, they don’t care about it as well. They don’t even care if the brand exists any longer. You are probably starting to ask yourself what that’s got to do with SEO trends? Search engines are getting smarter day by day. They not only focus on keywords and some primitive criteria but also  looking for the best results for their users queries, based on context and readers experience.


AI-Powered Applications-From Small Firms to Large Enterprises:

Artificial Intelligence

If 2018 is the year brands started to experiment with artificial intelligence (AI) and machine learning (ML) applications, 2019 will be the year they get it right. In 2019, AI-powered technologies will bring a new level of marketing by considering the customer's mindset. Marketers should look, how can use AI as a way to understand what content a potential customer is consuming. Whether it is marketing generated content, support or technical documents or user-generated, which will allow for more personalised customer experience and satisfaction. In simply, AI enables predictive analytics.


Programmatic Advertising Is Going Mainstream:

Programmatic advertising

In 2018, we had seen the growth of programmatic advertising. The technology that was once reserved only for media. Buying is on fire and predicts to account for two-thirds of the world's digital display advertising by 2019. Buyers and sellers are investing heavily in automated ad buying — and they will continue to do so.

                                       "Innovations never end & the technology never die"

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