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Online Marketing v/s Offline Marketing


AsrayaDec. 21, 2018

Traditional methods of marketing through print media have drastically shifted with the increasing popularity of digitization. Now it’s all in your hands that, you can market your product in your fingertip. This opportunity is fulfill only with specific online services. Online and offline marketing may have the same principle, but they each require distinctive approaches and deliver different outcomes. Many of the organizations work on both marketing strategy to develop brand awareness and reach till audiences. There are a few differences between online and offline marketing, let’s find out what are they. Online Marketing v/s Offline Marketing is a nice topic for illustration because there are plenty of differences between these two. You can see the detailed view here.

Online Vs offline

Online Marketing

Which is also known as internet marketing or online advertising is a tool, method or strategy of getting the attention of potential customers for business through a particular banner, article, video, images, animation etc. The advertisement can take a wide range of structures and some strategies focus on subtle messages rather than clear-cut advertisements. It promotes the business in a simple way by increasing its ability to be found online. Millions of potential buyers browse the internet for searching for information or for entertainment. It is possible to get the company details out to the visitors and attract potential customers to search further for information.
Online marketing uses many methods for building brand awareness to attract the target audience. Online marketing includes third party like media, web content, search e-mail, social media. Few of the important methods are below.

Social Media Marketing (SMM):
It is the process of gaining traffic or attention through social media accounts such as Facebook, Twitter, Instagram, YouTube etc. Social media sites bring more than 31% of all referral traffic on the internet. In social media marketing, most marketers are going to be concerned with driving traffic back to their website and converting traffic into qualified leads. There is a direct relationship between interaction on the social media and website visits.

Search Engine Optimization (SEO):
SEO refers to techniques that helps your website rank higher in organic search results, which helps your website more visible to people who are looking for your product or service through search engines such as Google, Bing, Yahoo etc.

Email Marketing:
Using email to promote products or services by developing a relationship with potential customers. It is basically the same as direct mail except that instead of sending mail through the postal service, messages are sent electronically via email.

Search Engine Marketing (SEM):

Search engine marketing is about displaying advertisements to people when they perform a search on a search engine or its partner network. Paid search allows you to pay a fee to have your website displayed on the search engine result page when the visitor types a specific keyword to the search engine.

Affiliate Marketing:

Affiliate Marketing is promoting a product in return for a commission on a sale. It is like a commission agent also known as Performance Marketing. Affiliate product promotion is a good method to monetize as the visitors trust the site as a source of reliable information.

Influencers Marketing:
Influencer marketing is a kind of marketing that focuses on utilizing key leaders to drive your brand’s message to the large market. Apart from marketing directly to a large group of consumers you hire influencers to get out the word for you.

Content Marketing:
It is a strategic marketing approach focused on creating and distributing valuable, reliable and consistent content to attract and retain customers. Example videos, blogs, posts etc.

Lead Generation:
Lead generation is the process of attracting and converting visitors into somebody who indicates enthusiasm towards your product or services.

Offline Marketing

Offline marketing is creating awareness of a company’s products and services by using offline media channels such as television, radio, brochure, flyers, banners, newspapers, pamphlets, posters etc. Small and large size companies use offline media channels to build awareness about product or services. Which is more expensive than online marketing. Few of offline marketing strategies are below.

Direct mail:
Direct mail is a form of offline marketing that involves sending a physical promotional material via postal service or other courier services to a business or customer. Some of the most familiar forms of direct mail include Brochures, Letters, Flyers, Newsletters, Catalogs, Postcards, Coupon Envelopes, packages etc. It works extremely well when a relevant message arrives on the doorstep of somebody who actually needs the product or service being promotes.

Discount Pricing:
Bringing down the cost of an item to stimulate sales in a traditional strategy employed in every area of sales. This is another way to augment your sales. The discount declaration will be by media like radio, television, or in newspapers. But simply announcing the price drop may not be sufficient and can even have a negative impact if customers perceive the price drop as a reflection of the product’s actual value. Proper discount pricing strategies dispel this thought. Moreover introduce the idea of a limited price drop for customers who react rapidly.

Loyalty Programs:
Loyalty programs urge customers to return to the store where they frequently make a purchase. Some of the incentives may include advanced access to new products additional discounts or sometimes free purchase. Buyers typically register their personal information with the company and are given a different identifier like a numerical ID or membership card. And they will utilize that identifier when making a buy.

Print Marketing:
Print marketing is a form of advertising that uses physically printed media like magazines and newspapers to reach customers and businesses. Which offers advertisers the opportunity to target different readership.

The broadcast is the delivery of audios and videos in all directions at the same time using television radio etc. In television advertisements, people can see how the products exactly work. Also which is expensive than other forms of offline marketing.

Referral Marketing:
Referral marketing is the process of utilizing distinctive referral sources such as partners, customers, and influencers, to refer to target customers they have an association with your product or services. The chance of reference is very high, if a customer have satisfaction with your product or service, they may refer it to other customers. Like this, your client network will increase through word of mouth or referral marketing. Which does not require any cost?

Co-branding Strategies:
Co-branding is a marketing partnership between different brands or businesses of goods and services. It is particularly valuable as a means to create a positive image in the mind of customers who may not know much about your brand.

Hope you understood the topic Online Marketing v/s Offline Marketing.

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