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How Important Is Digital Marketing To Indian Companies ?


Varsha SureshOct. 30, 2019

Digital Marketing In India

Digital Marketing is very crucial to business especially in India. In India, the digital marketing companies have a booming career. So, the growth of digital marketing is making a very big impact on the marketing field. They also offer very big job opportunities in marketing professions. Above all, the conventional marketing trends has completely lost their existence with the emergence of this online marketing. As technologies develop daily and people are roaming behind these technologies, it paves the entrance for digital marketing in India to be more wider. The opportunities and scope of digital marketing is also high in India. Digital marketing industry in India has also spread to almost all the business sectors. There are several factors which contribute to the growth of digital marketing in India.

Everyone in the country is preferring digital marketing as it has very high reach. Even the startups are also launching their business via digital marketing. This platform makes every business process easier. With the digital marketing techniques the company doesn’t have to deploy manpower. That is there is no need to go physically into the market and promote the product. Whereas, everything can be obtain with a single touch. It offers a wide range of economical and powerful mechanisms and mediums of marketing. Every type of product and goods are now opting the option of digital marketing. Because they know that this is the proven platform.

Digital Marketing India

Digital marketing and traditional marketing in India

Marketing existed before internet took over the world of communication. Traditional marketing practices include marketing through the print medias, broadcast medias etc. All these mode of marketing strategy can reach the people instantly. One of the main reason behind the expansion of digital marketing is the drastic change in traditional marketing. Traditional marketing, which prevailed in India for years is a time consuming and a limited strategy. In traditional marketing, manual work was more. So, as the lifestyle of people changed the mode of marketing got changed entirely. In olden days, people used internet only for solid reasons. But now the situation is just opposite. People spend more than 75% of their day on internet. Digital marketing offers various services to their customers. All these play an active role in the development of digital marketing industry in India.

Digital marketing is all about engaging the audience in an interactive way and engaging with a large target audience. Digital marketing includes a broad form of communication. The digital marketing methods include using the following platforms such as:

  • Social Media Marketing
  • Search Engine Optimization
  • Social Media optimization
  • Search Engine Marketing
  • Content Marketing
  • Email Marketing

Digital marketing optimizes your cost. It makes sure that you get more than the amount you put in, thus increasing the impact of your campaign. Digital marketing increases communication. With real-time interaction, digital marketing ensures that the sellers and buyers always have a platform where they can talk and interact with each other on. Digital marketing, with its multiple faces, ensures higher visibility and real time results. Through tools like SEO, google analytics and PPC, digital marketing has accessed areas that are impossible through the traditional modes of marketing. In short, digital marketing has very wide range of opportunities when compared to traditional marketing in India.

Scope Of Digital Marketing In India

♣Job Opportunities

Digital marketing provides lot’s of job opportunities in India. As we know that the digital marketing industry is growing per day, it brings more opportunities to professionals in this industry. Moreover, in India, where people are roaming for jobs, digital marketing becomes a great scope for IT graduates. In digital marketing, we have many different specializations by which you will have different options to start your career with. Some of the jobs offered are :

  • Digital marketing intern
  • Digital branding head
  • SEO Executive
  • Link building specialist
  • Social media specialist
  • Google Ads specialist
  • Digital marketing executive
  • Email marketing specialist
  • Web Analyst
  • Digital marketing manager

♣To become a blogger

Most of the digital marketing professionals are choosing blogging as their career option. Every one cannot write catchive contents and become successful bloggers. But they can generate income with advertising and marketing. For that, digital marketing offers them with different services. Social medias play an important role in marketing and advertising. They are of high reach-ability and can attract more and more audience. Hence, blogging is of high scope in the present technical world.

♣Freelancing Services

It allows to offer services to your clients from home on part-time basis. Working from home you can gain customers and generate income. There are many websites that offers freelancing services. Via digital marketing you can spread your services to many people. In a country like India, there is really high scope for freelancers to establish their business. So, freelancing is a highly flourished medium in India to nurture career with.

♣To working Online

Digital marketing, which is full on online basis allows people to grow online widely. It offers high scope to people to work online and earn income. It has become a good source of income to many people. As people are relying more on internet reference, marketing online helps in gaining high reachability and also it is a cost effective and simple task.

♣To become a You-Tuber

You can become a You-Tuber in your passionate niche. You can focus on the content in which you are interested in and build your audience base on YouTube. Once you start getting subscribers and views, you can make money with YouTube. Thereby which, you become familiar to the world and get more appreciation.

♣To start your own business

You can begin your own company if you have experience in managing a business and have resources, contacts etc. You can start your own full-time digital marketing agency. With your agency, you will be able to build marketing strategies for clients and implement them with digital marketing.

Why you should choose a career in digital marketing?

Digital marketing is a field that offers plenty of opportunities to people. Especially to the tech people, graduates and business people. Digital marketing is a field that is updating daily and engaging. There is always something new to learn in digital marketing as technologies alter daily. There are so many reasons why to choose digital marketing as a career, especially in India. Moreover, it is best to focus on one or two things that you do best, then you can always learn more from there. If you have a business or communication background, you may want to consider going into management. And if you work in a company, you will always be working with different clients, which means you will probably never get bored.

For those who are more technical minded, there is  plenty of demand and quite a high earning potential. Especially for those who specialize in technology like Search Engine Optimization and Search Engine Marketing. As both these are what that can be at the base which drives profits in any business. Content marketing relies on traffic and anyone with the technical expertise to analyze these patterns is going to be a valuable asset, especially as these types of jobs become more complex with the invention of Artificial Intelligence.

Apart from this, there are many other reasons to choose digital marketing as a career :

  • Chance to work abroad
  • Cost effective and simple
  • Consume less time and earn more
  • Daily updating industry
  • Versatility
  • Get training from home town
  • Being creative
  • To work with different people

Trends In Digital Marketing

Marketing has changed a lot in the past years and the rapid progress shows its hike. The digital marketing scenario that consists of Search Engine Optimization, Social Media Marketing, Content Marketing and more is going through a dynamic drift. Many new digital marketing trends and strategies are evolving in the present high-tech, Internet-connected era. It means that businesses need to use them to succeed in their efforts because what worked for you last year may not work this year. Because, per day technology is getting updated. In India, digital marketing is trending. They offers different features to the present world. In India, where technologies are developing and getting altering daily, these emerging trends are of high importance. Some of the major trends are:

  • Chat Boat

Chat boat is an AI-based technology uses instant messaging to chat in real-time, day or night, with customers or site visitors. Chatbots are 24/7 responsive, because of which most of the people prefer chat boats to interact. Chat boats offer outstanding customer service, meeting customers expectations and automating repetitive tasks.

Chatboat - Digital marketing india

  • Voice Search

Voice search plays an important role in providing all the relevant information that people are searching through audio content.It is also about creating a unique and optimized customer experience that will foster relationships and build brand loyalty.

Voice Search - Digital Marketing India

  • Visual Search

It is a digital marketing technology which can take the user to another level of experience. Pinterest has moved on to the visual search bandwagon which came out with Lens. Lens is a visual search tool that allows users to take a photo of an item to find out where to buy it online, search for similar products or view pinboards of related items.

Visual Search - Digital marketing India

  • Social Media Stories

The social media stories can create increased brand awareness, constant engagement with followers, increased traffic to your web page, increased opportunity to reach audience etc. As it is cost-effective, it can be utilized easily by every one.

Social Media Stories

  • Artificial Intelligence

A is taking the world to another level of technical progress. Artificial intelligence will soon be the driving force behind many services, and currently we can see that it is implemented in many areas. AI can analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services.

artificial intelligence

  • Video Marketing

It is one of the most important marketing trend in India today. Video marketing campaigns helps in reformatting the content. Live videos are gaining much popularity now a days, especially in businesses. Apart from that shoppable video contents are also trending in India now a days which makes shopping easy.

Video Marketing - Digital Marketing

Future Of Digital Marketing In India

The future of digital marketing in India is very bright. In simple words, the future of digital marketing is safe. To be more broad, it is of high chance and at the same time challenging. It will be a great platform for many to excel in their career. In a place like India, digital marketing has an important role in molding the future of many people. They will surely offer a fascinating business opportunity to sell services and products to the growing population of internet users.

Digital marketing courses are available

Now a days there are different digital marketing courses available offline and online. It is a good platform for people interested in digital marketing to learn and get trained in it. Many institutions are nowadays introducing degree courses in digital marketing that has a practical approach. Even many digital marketing agencies now have their own academy where they teach digital marketing to the prospective students.

Reaching global markets

Marketing is becoming more integrated globally. People read our blogs and also share them which can lead to increased reach in marketing. In India, many people are doing business whose target audience is the USA. So anything is possible with social media. Many companies from the USA also prefer Indian Digital Marketing agencies to plan out their social media campaigns. So, digital marketing in India offers integrated global marketing.

High engagement rate

Once our consumers access the content that they want to engage with something and the one that fits their need increases the engagement rate widely. Since people are heavily using social media for everything, the engagement rate ought to be higher. People need quality content for updating themselves and getting entertained. So it is the responsibility of the digital marketers to generate content that engages the audience.


Since it is online, other than internet charge there is no any extra charge to be incurred. So, it is highly affordable by all. Moreover, comparing it with other marketing platforms, digital marketing is one of the most affordable media to promote the product. Gone are the days when one was spending thousands and lakhs and getting the ad printed in the newspaper. With digital media, it has become so easy.


Users try to customize their experiences by choosing and modifying their information, products and services. Within a generation, customers have gone from having a handful of television channel options to a digital world with more than a trillion web pages. That is, digital marketing is at its hike now.

Digital India initiative by Government

The Government of India has launched the Digital India program with the vision to transform India into a digitally empowered society and knowledge economy. Government has also come up with the application for Employment programs. Everything is going digital these days. Thus, if we talk about, digital marketing career in India, then you are at the right place.

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