Anisha M JosephMarch 12, 2019
Creating ads on Facebook is really a best way to catch the mind of people. Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. It's an all-in-one tool for creating ads, managing when and where they'll run and tracking how well your campaigns are performing.
What you can do with Facebook Ads Manager:
♥ Create ad campaigns
♠ Manage multiple ads at once
♥ See how your ads perform
Your Account overview, Campaigns, Ad sets and Ads are all accessible from Ad Manager's navigational sidebar on the left. Select Campaigns, Ad sets or Ads to manage your assets or view your results in customisable columns.
Here you will get the clear picture of Facebook ads creation:
You can find Ads Manager by going to https://www.facebook.com/ads/manager
Or You can also join in Ads manager from here:
Here we need to Choose the Right Advertising Objective
Before you create an ad, first thing you need to plan is, what your business goals are. It's important to know what you want to achieve in order to choose the right objective. Your advertising objective is what you want people to do when they see your ads. For example, if you want to show your website to people interested in your business, you can create ads that encourage people to visit your website.
There are 3 objective categories:
Enter a descriptive name in the Campaign Name field.
One of the most important thing in Facebook ad creation is audience setting. In the next screen we need to set the Ad Set Name,Traffic,Audience,Placements, Budget & Schedule
From here, you will get a data on custom audience(Custom audience & lookalike audience) Create a Custom Audience based on people who already know about your business on Facebook. You can use sources such as customer files, engagement on Facebook, website traffic or app activity.
Otherwise you can create a new:
Choose how you want us to deliver ads to people based on what you're trying to achieve. Facebook will show ads to the people most likely to get you the outcome you're optimizing for.
There is an optional thing, which is Cost Control, if you have a specific cost goal then set a cost control otherwise Facebook's ad system will focus on spending your entire budget and getting the most results. By setting a cost control, you're telling Facebook which results to spend budget on.
Set a cost control if you have a specific cost goal. If you don't set one, Facebook's ad system will focus on spending your entire budget and getting the most results. By setting a cost control, you're telling Facebook which results to spend budget on. If your ad set requires a conversion window, use that to determine your cost control too.
Your business is represented in ads in its Facebook page