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Facebook Ads 2021


Anisha M JosephMarch 12, 2019

Facebook ads creation

Creating ads on Facebook is really a best way to catch the mind of people.  Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. It's an all-in-one tool for creating ads, managing when and where they'll run and tracking how well your campaigns are performing.

What you can do with Facebook Ads Manager:

♥ Create ad campaigns

♠ Manage multiple ads at once

♥ See how your ads perform

Your Account overview, Campaigns, Ad sets and Ads are all accessible from Ad Manager's navigational sidebar on the left. Select Campaigns, Ad sets or Ads to manage your assets or view your results in customisable columns.

Here you will get the clear picture of Facebook ads creation:

Step 1:

You can find Ads Manager by going to

Login Screen of FacebookAds Manager

Or You can also join in Ads manager from here:

facebook login for ads manager

Facebook account adsmanger option for entering into fb ads manager Screen

Step 2:

Here we reached into the Ads manger screen:

Ads manger screen or dashboard

Step 3:

Here we need to Choose the Right Advertising Objective

Choose the Right Advertising Objective for facebook ads

Before you create an ad, first thing you need to plan is, what your business goals are. It's important to know what you want to achieve in order to choose the right objective. Your advertising objective is what you want people to do when they see your ads. For example, if you want to show your website to people interested in your business, you can create ads that encourage people to visit your website.

There are 3 objective categories:

  1. Awareness: Objectives that generate interest in your product or service. Increasing brand awareness is about telling people what makes your business valuable. For instance, Technaureus is going to launch a new erp software for a complete catch weight management ( CATCHW8 ). Using the Brand Awareness objective they can create a campaign that highlights the industries they are focusing, the specialities or features of CATCHW8.Facebook Ad objective category-awareness
  2. Consideration: Objectives that get people to think about your business and seek more information. For example, Technaureus has a website (catchweighterp) that tells their story and lists some of their software's unique specialities. Using the Traffic objective they can create a campaign that encourages people to visit their site to learn more.Facebook Ad objective category-awareness
  3. Conversions:  Objectives that encourage people interested in your business to buy or use your product or service. For example, Technaureus has opened a few new locations. Using the specific team of catch weight, Visits objective they can create a campaign to encourage potential customers to stop by their nearest team.             

Choosing Facebook Ad objective category-conversion

Enter a descriptive name in the Campaign Name field.

Campaign Name for Facebook ads manager

Step 4:

One of the most important thing in Facebook ad creation is audience setting. In the next screen we need to set the Ad Set Name,Traffic,Audience,Placements, Budget & Schedule

Ad Set Name, and traffic for -ads-manager

Step 5:

From here, you will get a data on custom audience(Custom audience & lookalike audience) Create a Custom Audience based on people who already know about your business on Facebook. You can use sources such as customer files, engagement on Facebook, website traffic or app activity.

Creating new audience

Otherwise you can create a new:

.audience setting-custom audience png

Creating new audience for facebook campaigns
In addition to this, if you need a national or international campaign then set the targeting location like that, if you need a local business ad then too.

Step 6:

Setting Placements & Budget

Choose how you want us to deliver ads to people based on what you're trying to achieve. Facebook will show ads to the people most likely to get you the outcome you're optimizing for.

Ex: If you choose to optimize for link clicks, Facebook will deliver your ad to the people likely to click your link.

There is an optional thing, which is Cost Control, if you have a specific cost goal then set a cost control otherwise Facebook's ad system will focus on spending your entire budget and getting the most results. By setting a cost control, you're telling Facebook which results to spend budget on.

Placements and Budget Scheduling for fb ads

Set a cost control if you have a specific cost goal. If you don't set one, Facebook's ad system will focus on spending your entire budget and getting the most results. By setting a cost control, you're telling Facebook which results to spend budget on. If your ad set requires a conversion window, use that to determine your cost control too.

Certain controls are only available with some optimisations for ad delivery selections. Also Set Date

Step 7:

The next section is all about identity, format, media,text, link, languages and tracking.
Facebook Ad creation final step
Your business is represented in ads in its Facebook page
Here we need to enter the respected Facebook page and there is an option for different formats for the ad. In the media section we need to upload our own image or you can use free stock images Facebook has for you.
In next step we are going to build out our ad..
The primary text for your ad that will appear in most placements. It is recommend 125 characters or less. And the Headline over 40 characters may be cut off. And provision also available for description, Language and URL for the web page you want people to visit.

Step 8:

Here we accept & confirm the ad & here the ad creation ends.
The final dashboard after the creation of Ad.
Hope you understood Facebook ads creation very well.

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