Abhishek M.SJune 26, 2019
Marketing our service and product through digital technology is called digital marketing. Today most of us are spending much of our time on digital media. So it is the best platform to marketing our business. Most of the customers are depending more on digital technology. More over Digital marketing is the best way to connect through the customers. Digital marketing include search engine optimisation, search engine marketing, social media marketing, e-commerce marketing, email marketing etc.
WHY DIGITAL MARKETING?
Marketing is the primary concern of any organisation. It meant to promote and sell our service and product. Digital marketing is connecting the organisation or business with target audience through digital media. Today 90% of the total population are internet users. And the number are increasing day by day. So here comes the importance of digital marketing. Also digital marketing give access to a huge market through digital media. We can get connected to a large network of audience through digital marketing. Which make it profitable for our business.
There are many benefits of digital marketing. Some of them are listed below.
Compared to the traditional marketing strategies digital marketing is highly affordable. Because social media platform cost far less than the traditional marketing methods such as printed adds and television adds.
By creating a website for your organisation allows you to find customers all over the world. social media also gives you a global reach.By posting on social media you will get a far better reach than doing a television add or printed add. It will help you to find better clients all over the world.
You can easily track and measure your online marketing with web analytic and other metric tools. You will get the information about how many people visited your site,how long they stick on it,how they are response to your advertising etc. The regular analysis will helps to improve a lot. So in digital marketing we can easily analyze and track the results using various tools.
Digital marketing allows you to trace your ideal audience. By doing seo in digital marketing it will help you to get to know who are the ideal customers for you. Through analysis you can easily find how many people visit your site and who spend more time on it etc. And it will help you to find your ideal customer.
It's very easy to converse with the audience in digital marketing. You don't need to connect your customers through phone. In digital marketing it's few click away. it will be convenient for both of them. And through a proper audience engagement you can build trust among the audience. It may help you to turn a visitor in to a customer.
In short Some of the benefits of digital marketing are discussed here. There are also many other advantages for digital marketing in present scenario that will be discussed in the upcoming blogs.
Today there is no life for business without Digital Marketing